Buick is all in for NCAA March Madness

As a major supporter of the NCAA March Madness championship rundown and the NCAA Corporate Champions and Partners Program, Buick has been supporting March Madness for 13 years running. Most visibly, Buick will be a prominent sponsor of the televised games, featuring the 2023 Buick Envision as the official SUV of the NCAA.  You can see the Envision in person at Buick GMC of Rochester.

The Envision is an attractively-styled upscale mid-size SUV with LED lighting, an available 10.2-inch infotainment interface, built-in Alexa, wireless Apple CarPlay & Android Auto, standard Buick Driver Confidence suite of safety and driver assistance systems, and many other technology features. It is powered by a 228-horsepower 2.0-liter turbocharged Inline-4 that’s connected to a standard 9-speed automatic transmission.

NCAA Corporate Champions and Partners Program

Through the NCAA Corporate Champions and Partners Program, Buick and other partners help provide academic and developmental opportunities to over 460,000 NCAA student-athletes each year. Our sponsorship also helps fans enjoy the excitement of NCAA sports – be it on the court, field, rink, track, or everywhere else NCAA national championships occur. The program supports NCAA programs throughout the year.

A Dribble Parade

One particular fan event Buick is sponsoring this year is the 2023 Men’s NCAA Final Four Dribble, in which thousands of children 18 and under, have the chance to dribble a basketball on the streets in a parade format from Houston City Hall to the Final Four Fan Fest at the George R. Brown Convention Center. The first 3,200 pre-registered participants will receive the following:

• NCAA Dribble T-shirt
• Men’s Final Four Dribble Wilson basketball
• FREE Entry into Men’s Final Four Fan Fest presented by Capital One for Dribble participant(s) and accompanying adults.

If you would like to know more about the new Buick Envision featured in this year’s sponsorship, any of the Buick and GMC SUVs and trucks in our inventory, and our “Love What You Drive” commitment, visit Buick GMC of Rochester today.